Head of Marketing (Enterprise)

Remote - preferred US Mid-West (CT or MT)

BeyondTrucks is redefining real-time operations of large private and specialty fleets with a configurable and connected platform for process automation and optimization. Fleets turn to BeyondTrucks to replace legacy software and analog methods to become more efficient and make better decisions. BeyondTrucks is a deeply transformational technology for an industry that has traditionally taken time to adopt innovation but has arrived at a technological inflection point. Learn more at www.beyondtrucks.com

Qualifications

  • 5+ years of experience in Enterprise SaaS demand generation with a proven track record of success.

  • Experience with Account-Based Marketing (ABM) and Challenger Sales methodologies.

  • Strong understanding of SEO best practices and content marketing strategies.

  • Experience managing and executing marketing campaigns across various channels, including social media, email marketing, and tradeshows.

  • Proven ability to develop and manage relationships with key partners and influencers.

  • Excellent analytical (quantitative) skills and experience working with marketing automation tools.

  • Strong written and verbal communication skills.

  • Ability to work independently and manage multiple priorities in a fast-paced environment.

  • Passion for the transportation and logistics industry (a plus).

Position Overview

We're seeking a seasoned Marketing Manager to spearhead our demand generation efforts and elevate our brand presence. This role is ideal for professionals with a background in enterprise SaaS marketing, transportation management systems, ERP, or accounting software marketing. Your expertise in these areas will be invaluable. In this role, you will be directly responsible for key performance metrics, including the quantity and quality of leads generated, as well as the cost per lead.

Key Responsibilities

Demand Generation (50%)

  • Develop and execute a multi-channel demand generation strategy tailored to the logistics sector or transportation functions in large private fleets;

  • Leverage your understanding of transportation / fleet operations, ERP systems, or accounting software to create compelling marketing campaigns

  • Implement Account-Based Marketing (ABM) strategies

  • Optimize our website and SEO for industry-specific keywords

  • Develop a strategic plan for BeyondTrucks’ presence at tradeshows and events

  • Craft thought leadership content that addresses the unique challenges of our target market

  • Own and continuously improve key metrics: lead quantity, lead quality, and cost per lead


Sales Enablement (30%)

  • Support our In-House Marketing Development Representative (MDR) team with tools and content for their outreach effort

  • Create sales enablement materials that resonate with decision-makers with customers and sales teams with complementary technologies

  • Foster cross-functional partnerships with Sales and Product teams to ensure alignment on industry trends and customer needs


Strategy and Planning (20%)

  • Conduct in-depth market research on the trucking, transportation software, ERP, and accounting software landscapes

  • Analyze marketing data to optimize campaigns for our niche audience

  • Develop KPIs that reflect the unique sales cycles and decision-making processes in the transportation industry

Required Skills

  • In-depth knowledge of marketing in enterprise software, ERP systems, accounting software, or the transportation / trucking industry.

  • Experience with Account-Based Marketing (ABM) and Challenger Sales methodologies.

  • Strong understanding of SEO best practices and content marketing strategies.

  • Proven ability to develop marketing strategies that resonate with our target audience

  • Experience in building and nurturing channel partnerships

  • Proficiency with CRM and marketing automation tools

  • Strong data analysis skills, with the ability to derive insights from marketing engagement and customer data

  • Financial acumen to understand and communicate the ROI of transportation technology solutions


Personal Attributes

  • Passionate about leaving a mark in the transformation in the transportation and logistics industry through technology

  • Hands-on leader comfortable with the dynamic nature of a fast-growing startup

  • Results-driven with a history of exceeding targets in niche B2B markets

  • Adaptable problem-solver, able to navigate the unique challenges of marketing to the trucking industry

  • Strong relationship-builder, capable of engaging with everyone from fleet managers to C-suite executives

  • Entrepreneurial spirit with a drive to scale a business in a traditionally conservative industry


If you're excited about leading a high-growth sales and marketing organization, we want to hear from you!

Send your resume to careers@beyondtrucks.com

The employees of BeyondTrucks represent a talented and diverse workforce. Achieving the full potential of this diversity is a business priority that is fundamental to our competitive success. Business activities such as hiring, promotion, and compensation of employees, are conducted without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. These business activities comply with all applicable laws, including those dealing with equal opportunity. In respecting and valuing the diversity among our employees, and all those with whom we do business, managers are expected to ensure a working environment that is free of all forms of harassment.